Jenny Brine, Arterra Wines

What did you study at Harvard?

 At Harvard I studied Economics, graduating in 2009.

Were you involved with any food or wine activities while a student?

I took a science course titled “Feeding the World; Feeding Yourself” – I still reflect fondly back on our chocolate lab!

Do you think that Harvard has prepared you for a career in food and wine or hospitality in general? If so, how?

Of course!  One of the strengths of the undergraduate program is giving students exposure to a wide range of courses which helps both broaden interests as well as teach students how to think and approach problems in a variety of ways. 

This training to be a versatile thinker has led me to a career within the wine industry with a lot of variety. My first exposure to the wine industry was through management consulting where I was assigned projects to develop and enhance the wine making process, the bottling process and drive sales through the field sales team. Those initial projects inspired me to join a wine company full time and since then I’ve worked in a variety of roles - National Strategy, Revenue Management and most recently Customer Marketing.

What work do you do now?

Currently I am on the Customer Marketing team with Arterra Wines Canada which is the largest wine company in Canada. We both produce wine (Jackson-Triggs, Inniskillin, etc.) and are an agent for wine companies (Constellation Brands and Baron Philippe de Rothschild) which gives us an international portfolio.

Websites that are relevant to your work or special interests:

https://www.arterracanada.com/